We believe that “businesses” should add wholistic value to everyone — not just company owners and shareholders. Genuine value comes from the contribution that we make to the well-being and cultural enrichment of our employees, our customers, and the world around us.
By meeting our collective responsibilities to be ethical corporate citizens, we create a path toward a more balanced and harmonious world that is better for all.
Our number one rule is to be a force for good (not evil). We prioritize the well-being of people and planet over profit. We strive to act with honesty, integrity, fairness and transparency. And we endeavour to be mindful of how our actions impact others.
We will not work with clients or suppliers that engage in dishonest, exploitative, socially harmful or ecologically destructive practices. This includes businesses whose primary income is derived from weapons or military supplies; fossil fuels or unsustainable environmental exploitation; gambling, alcohol, nicotine-based products, recreational narcotics, pornography, prostitution, or other addictive or self-destructive behaviours.
We will comply with all relevant rules and regulations. And we ask that all colleagues report problems and concerns promptly.
Diversity is great! Our differences make the world more interesting and colourful.
We firmly believe in treating everyone fairly and with respect. Nobody should experience discrimination because of their gender, skin colour, place of birth, culture, religion, abilities, opinions, sexuality, or any other arbitrary prejudice.
We expect all colleagues to work with cooperation, collaboration, and open communication — so that we understand each other better, build vibrant communities, and form strong friendships.
We do not accept offensive, intimidating, hostile, demeaning, or abusive behaviour. We ask that colleagues report any such behaviour to management promptly.
In this day and age, it seems crazy that we still have to be explicit about this! Everyone has the right to a fair wage and freedom of employment.
We’re committed to paying the Real Living Wage set by the Living Wage Foundation and providing security of hours by following their Living Hours standards. We operate a 32-hour week (typically worked over four-and-a-half days). Colleagues who work beyond these hours are entitled to payment or time off in lieu.
We allow flexibility for colleagues to work from home or take time off when needed. Our employment contracts are written in clear English and do not contain anything that would be considered unreasonably restrictive by any fair-minded person.
Nobody should have to put themselves or others in unnecessary danger in the line of their work.
Our activities are generally low-risk, but some of what we do — filming on location, working with equipment, travelling, operating drones — means we need to think sensibly about safety. We want everyone to go home in one piece!
Our line of first protection is common sense. We ask colleagues to be vigilant and mindful of risk and to speak up when they see anything that feels unsafe for themselves or others.
Any colleague may refuse to work in conditions they consider dangerous without fear of negative consequences.
No colleague should work at height, fly a drone, or use specialist equipment without appropriate training and certification (if required). If you're unsure whether you're qualified to do something, ask before you do it.
Equipment should be kept in good working order. Colleagues must report any damaged or faulty equipment.
When working away from the studio — e.g. client sites, public spaces, or overseas — colleagues should use sensible judgement about their environment. If a client site has its own health and safety procedures, follow them. If anything about a location gives you concern, raise it with the team before work begins.
Colleagues who work alone on location should keep someone informed of where they are and when they expect to be back. Check in if plans change.
Fire safety, ammonia safety, and other environmental safety matters in our studio and office space follow the policies set by the landlord. All colleagues and visitors are instructed in the location of the fire exits, fire assembly points, and what to do in the event of an ammonia alert.
When working regularly at a screen, colleagues should make sure their setup is comfortable. Take regular breaks and report anything that is causing physical discomfort.
Everyone has the right to express themselves and be heard — even when we disagree. The free exchange of opinions and ideas is where the sparks of growth comes from. Through regular consultation, all colleagues have the opportunity to shape the company culture and contribute to how the business makes decisions.
We expect colleagues to report any inappropriate behaviour, bullying, or safety concerns to management promptly. Accidents or near misses must be reported immediately. All reports can be made privately, in person, or in writing, without fear of reprisal.
We use the Bahá'í principles of consultation as a cornerstone of decision-making and conflict resolution — a collective search for truth that values participation over hierarchy. Everyone is invited to speak freely, listen attentively, and contribute without judgment. Ideas belong to the process, not to the person who raised them. Through this, we let our shared perspectives guide us toward outcomes that are constructive and genuinely unified.
The modern world is crazy enough without having to worry about who’s doing what to our data! We treat the data and privacy of both the individuals and the companies we work with with the same respect and care we’d want for our own data.
Unless we are told otherwise, we assume that all sensitive information should be protected — not just that which is explicitly covered by non-disclosure and confidentiality agreements.
Anything which could be used to personally identify individuals or that contains confidential information or intellectual property with which we have been entrusted in the course of our work is encrypted and stored securely and only used for legitimate purposes authorized by the data owner.
Even though our business activities are relatively low-impact, we are conscious of the importance of minimizing our environmental footprint. We are committed to avoiding single-use plastics and unsustainably sourced materials. We ask colleagues to use the provided recycling and composting facilities diligently, to be mindful of our collective energy consumption, particularly heating and cooling, and to actively seek ways to reduce our impact to zero.
Fundamentally, we are one people sharing one planet. We’ve all got to live together and get along! And so, we believe that we all share the responsibility of making the world a nicer place for all.