We are a boutique creative agency for hire.
We tell stories with motion.
Stories that delight and inspire
(always)
That explore unexpected perspectives
(sometimes)
That shine a light on what’s important
(maybe)
That make the world feel brighter and more meaningful
(definitely)
Content creators reflect the mood and set the tone for the conversations we are all having. They shape the consciousness of modern life. We believe in using this power for good. To go beyond mere entertainment and tell stories that mix communication psychology and human storytelling that help you discover your inner balloon animal.
As artisans of communication we to see beyond what is obvious and explore things from intriguing perspectives. We tell stories on many levels, using language and structure, visuals and sound, composition, pacing, rhythm, music, voice, colour and more to create powerful resonance. But mostly, we remember not to take anything too seriously!
We’re not just hands for hire. We are purpose-first creators. The core of our approach is a commitment to helping you deliver what matters.
We mix of communication psychology and human storytelling to help you discover your inner balloon animal and deliver content that makes the world a better and brighter place.
We love working with brands that create positive transformation.
so you can be deliciously interesting.
Bahá’u’lláh
Toucans are part jester, part alchemist, and part artisan. We don’t follow the crowd or blindly accept conventional wisdom. We stand on our heads and ask what we really see, recognizing inner potential and weaving multiple threads into something better than before.
As the jester, we are curious, playful, and (at least a little bit) irreverent. We love asking awkward questions and looking at the world from unconventional perspectives, turning things upside down and reflecting them back in unexpectedly delightful ways.
As alchemists, we use insight and intuition to see beyond the surface and release untapped potential. We view the world through many lenses — using a mix of psychology and technology to turn ideas into reality and transform the mundane into the extraordinary.
As the artisan, we explore perception and expression. We strive to produce eloquent and beautiful work that infuses meaning and originality — delivering nuanced, authentic, enriching narratives that help us learn something new about ourselves and the world we live in.
And as human beings we care about the planet and all the things that scurry about on its surface. We believe in making the world a better, brighter, nicer place for all.
Perceptive, unconventional, brilliant, original, inspired.
Eccentric, profound, curious, surprising, reassuring.
Mystical, irreverent, challenging, devils-advocate.
Predictable, superficial, insipid, clichéd, complicit.
To be creative is to be human. And at its core, creativity is about communication. It is about observing, assimilating, and reflecting our experiences back to the world.
Creativity is not just a frivolous self-indulgence. Sometimes it soothes. Sometimes it challenges. But it is always part of the conversation that adds meaning to our collective understanding. Through it, we learn about ourselves and the world around us.
Everything is a metaphor. The universe seeks self-awareness and tells stories about itself. And the path to true creativity is to explore the unexpected. The light and shadow of contrasting ideas give birth to the previously unthought.
Don’t be obvious! True brilliance lies beyond whatever is apparent on the surface. So explore new and unusual perspectives that captivate the imagination and uncover the gems hidden within.
Being normal is dull! The best way to help others see the possibilities that lie beyond what they think they think is to playfully tug at the corner of conventional expectations. Who makes up the rules, anyway?
Don’t take things too seriously! Accepting the wisdom(s) in the absurdity of existence is the only way we all get out of this alive. Well, not alive, but we’ll definitely have more fun along the way.
Don’t be pointless! Push the boundaries of perception and expression. Weave together exquisite and delightful layers to craft intriguing, remarkable, profound stories that add to the human experience.
Don’t try to fight darkness with more darkness! Humanity is all on the same team. So rather than taking sides, dismantle the argument itself. After all, we’re all describing the same elephant!
Most of what you experience is defined by how you choose to react. So opting not to focus on the light and potential that surrounds you seems like quite a brash choice!
Far more enjoyable to celebrate what’s good rather than grumble about what’s not.
Frame the world through curious eyes. Look for the good. Be honest but encouraging and look for ways to bring out the best in others. Don’t try to fight the absurdity of existence. Nothing makes much sense anyway, so experience the rough and the smooth with good humour. If all else fails, laugh. It's great exercise!
The best way to make the world feel brighter is to fill it with light!
We are always making up stories about how we perceive life. So imagine your reality as you want.
Conventional thinking gets conventional results. (And there's plenty of that already!) The most interesting ideas don't come from what we already know. They come from the unexpectedly different!
See beyond what is obvious.
Stand on your head and ask what you really see. Look beyond what you think you think. True brilliance lies beyond whatever is apparent on the surface. So explore new and unusual perspectives. Challenge (your own) expectations! Be curious. Ask “what if”. Captivate the imagination and uncover the gems hidden within
Play wth expectations. Push beyond the familiar. It's only by getting chest-buttons-deep into the unknown that you allow yourself to discover the truly inspired!
Don’t be obvious! True brilliance lies beyond whatever is apparent on the surface.
What makes us different makes us interesting. So why are why trying to conform?
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Stories matter! They hold a mirror that helps us understand the world (and ourselves) more deeply. Sometimes they challenge. Sometimes they soothe. But if they don't spark some sort of shift in consciousness, there’s no point in telling them!So, tell stories with everything you create. Be expressive. Be nuanced. Be provocative. Be profound. Go beyond aesthetics and find ways to weave subtle meaning into every layer. Use metaphors and symbols to fold stories within stories. Shape immersive narrative experiences that your audience both loses themselves and finds themselves in.Remember, boring is boring, so tell engaging stories instead!
Meaning is found in the borders, where the light and shadows of contrasting ideas intersect in intriguing and unexpected ways. Dichotomy and paradox are the birthplace of previously unthought-of possibilities.
Explore meaning. Transform perception.
The world doesn't need mediocre! It needs awesome people crafting awesome work! What it really wants a Rocky-style training montage of you mastering your talents and creative super skills so you can defeat “dull” and “predictable” in the face!
So, be your own creative champion. Be ambitious and never stop developing your creative chops. Study. Play. Explore. Practice. Fail. Try Again. Find new ways of doing things. Find better ways of doing things! Search for ideas and inspiration in everything that surrounds you. Develop a distinctive voice and use it to speak to the world. Adriaaaaan!Remember, “good enough” can get in the bin. Exceed expectations, instead
It’s not rocket surgery. Being nice makes the world better for everybody. Being an inconsiderate nincompoop doesn’t!
So, whatever you are doing, do your best to leave the world better than you found it. Be considerate and treat everyone with kindness and respect. We all have light within us, even if some people struggle to let it shine. Be compassionate for those who are suffering and patient with those who disagree with you. Tread lightly and be mindful of the resources you use.
We need to look after the planet and all of its inhabitants — be they people or plant, porpoise or protozoa! Basically, be a decent human being. And if you absolutely have to be an collossal ignoramus… DON’T!
The digital glow of our always-on world bathes us in streams of information that demand our constant attention. We scroll and tap, scroll and tap! Our reward? A near-limitless supply of meaningless gratification. So, we keep scrolling and tapping — unwitting dopamine junkies, fruitlessly searching for the end of infinity.
We have become the playthings of the platforms that deliver these messages. They control the flow. They choose what we see. And they engineer interactions that keep us willingly coming back for more.
The dawn of social media promised a brave new world. The rationing of information was to end. Truth would no longer be curated. The gates to all collective knowledge were open, and we were free at last to explore and understand reality in all its unfiltered glory.
But you die young or become your parents, as they say. Social media grew up and got a job. And that job was to find increasingly sophisticated ways to keep us locked into their platforms.
Instead of freedom, we got algorithms that seal us into individually filtered versions of reality. Virtual communities for one. Hyper-saturated. Monocultural. Ideological bubbles seasoned with just enough curated conflict to retain our indignant focus. We are algorithmically enslaved ghosts in someone else’s machine. Our instincts hijacked by commercially endorsed self-obsession.
This is a world that nature never prepared us for. Peering at life through other people’s windows. Our realities framed by unknown agendas. Ensnared by a technologically enhanced mix of nihilism and paranoia. Surrounded by toxic digital opinions, mouthlessly yelled at no one in particular. For our own protection, we learn to ignore, and, in turn, are ignored.
Infinite connection can be a lonely place.
Long before the internet, or television, or movies, or books, we told stories. Round campfires, painted on walls, in words and pictures, architecture and art. And at the core of these stories was a search for truth and meaning.
Stories shape our culture and influence how we think. It is through the creative art of sharing experiences that we better understand our collective realities.
We live in uncertain times. The world around us is evolving rapidly. Our centuries-old structures of authority and control are struggling to support our modern needs. As competing interests — corporate, political, nationalistic, ideological — demand our allegiance, we become confused and uncertain of who we are. Truth and reason are eroded. And we are boxed, labelled, identified and demonized by those who have something to gain from division and control.
If we are to survive this turbulent moment in humanity’s development, we too need to evolve. We need to experience the world in more meaningful ways.
Instead of polar mistruths, vacuous entertainment, and mind-numbing trend-following, we need stories that help us see the world from fresh perspectives. We need content that stimulates profound conversations. Content that helps us reflect on our realities, foster compassion and understand, redefine our expectations, and inspire us to embrace our own capacity for transformative action.
This is where we not only survive this moment our collective evolution. But we thrive. We step into a potential that we have been building towards, but held back from.
Our commitment is to be a lighthouse, shining a light that helps others find their way. To use our power to influence the collective mood and ask the questions that we need to reflect on.
We create content to help us to see beyond our limiting beliefs. To recognize that there is beauty and potential reflected in all things. To understand more deeply the choices we make. To embrace and celebrate the glorious absurdity of our existence. To rise above the noise and chaos of everyday life and make the world feel like a brighter and more vibrant place.
The future of our collective mental health will thank us!
It’s never a good sign when you have to explain a joke — but here we go:
Ever looked at a toucan and thought, “what a boring looking bird. I nearly didn’t notice it.”?
No? Of course not!
Thats because even the most ordinary of toucans are pretty extraordinary! They don't wear dull suits or worry about fitting in with conventional expectations. They are distinctive and colourful! And that’s our point! You can be awesome, just by being more “you”.
We’re here to challenge conventional perspectives and tell delightful stories that make the world feel a little bit brighter and a little less ordinary. We create content so that optimistic brands can launch brilliant ideas, spark transformation, and create believers in what they do.